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The Wall Street Journal Deep Archive
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| Major Detroit Newspaper Takes Cues From Advertisers --- Free Press Gets Idea for Medicare Series From Humana, Defers to Target on Timing of Education Stories |
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By Russell Adams,
The Wall Street Journal,
915 words
Nov 2, 2009
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| [...] by taking story ideas from an advertiser and, in some cases, placing specific stories in news sections when and where an advertiser requests them, the Free Press is offering them a more direct line to its news pages than is generally seen in the industry, where relationships with advertisers tend to be more arm's length, compared with many magazines or TV shows. |
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