The University of Louisville's basketball teams will be the main tenants of the arena, but the 22,000-seat building is being designed for broad use - including conventions, ice shows and collegiate sports championships. The arena will make an average of $9.2 million a year in rent, merchandise, concessions and other revenues, including a $2 ticket tax on every U of L men's basketball game, during its first 30 years, according to the report by Leib Advisors.