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Election not just anyone's guess today
Chicago Tribune - Chicago, Ill.
Subjects: Political campaigns; Candidates; Primaries & caucuses; Data analysis; Presidential elections; Software
Author: Van, Jon
Date: Jun 9, 2008
Start Page: 3
Section: Business
Abstract (Document Summary)

Using predictive analytic software devised by such firms as Chicago-based SPSS Inc., campaigners have learned more about voters, their concerns and likely actions than at any other time in history. The 2004 presidential election was the first time when predictive analytics was used in a significant way, said Ken Strasma, president of Washington-based Strategic Telemetry, who has worked for Sen. Barack Obama's campaign this season.

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