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LYNN HAULDREN: THE MAN BEHIND EMPIRE'S WALL-TO-WALL SOFT SELL
[NORTH SPORTS FINAL, C Edition]
Chicago Tribune - Chicago, Ill.
Subjects: Floor coverings; Retail stores; Personal profiles
Author: Jim Mueller. Special to the Tribune.
Date: Dec 1, 1997
Start Page: 1
Section: TEMPO
Abstract (Document Summary)

His secret is out. The Empire Carpet Man goes ape over old Peter Cook and Dudley Moore comedy routines. This cat digs tight barbershop harmonies, Thelonious Monk tapes and noodling on the trusty Yamaha electric piano he keeps in the living room of a one-bedroom Evanston condo he converted to office space several years back.

Learning there's more to the Empire Carpet Man than a toasty pea gravel baritone and the most recognizable mustache-and-glasses combo since Groucho Marx?

Seriously, did you really believe he wore an Empire work shirt while shopping at Old Orchard? Or to dinner at Spago? Probably not, even if Lynn Hauldren, who created the Empire Carpet Man and has portrayed him in 1,000 commercials since 1973, admits he never makes it through a whole day without having his cover blown.

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