Private eye Laura Holt said it in the final scene of the first "Remington Steele" episode, and it can be taken as the unofficial motto of a new generation of series built on the premise of attractive opposites resisting the magnetic tug of romance.
In the beginning, there were Laura (Stephanie Zimbalist) and Remington (Pierce Brosnan) on "Remington Steele" and Diane Chambers (Shelley Long) and Sam Malone (Ted Danson), the barb-tossing barmaid and bartender of "Cheers." A season later, in 1983, along came "Scarecrow & Mrs. King," where in spy Lee Stetson (Bruce Boxleitner) and his homemaker helper, Amanda King (Kate Jackson), share cases and occasional longing looks but never a bed. That same season brought the premiere of "Hotel," where in the sexual tension between manager Peter McDermott (James Brolin) and his assistant, Christine Francis (Connie Sellecca), has been tightening ever since.
"Who's the Boss?", which throws together businesswoman Angela Bower (Judith Light) and housekeeper Tony Micelli (Tony Danza)), arrived in 1984. The spring of 1985 brought "Moonlighting," wherein supercool do-wop detective David Addison (Bruce Willis) lusts openly, if jokingly, after his icy boss, former model Maddie Hayes (Cybill Shepherd). Maddie can't decide whether she'd like to jump in the sack with David or put one over his head.