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MAKER OF THE CLUB SEEKS BROADER MARKET
[FINAL EDITION, W]
Chicago Tribune (pre-1997 Fulltext) - Chicago, Ill.
Author: Knight-Ridder/Tribune.
Date: Jan 16, 1994
Start Page: 10
Section: TRANSPORTATION
Abstract (Document Summary)

Winner, founder of Winner International, already has struck it rich once with The Club. He sold and marketed the anti-theft device until it hugged millions of car steering wheels and became a household word.

Now, as this family-run business prepares to go public this winter, it is marketing the sequel-the Door Club for use in the home.

An avuncular man with twinkling blue eyes and a beard, Winner, 64, exudes the salesman's confidence. He predicts the Door Club will take off faster than The Club. "There are more doors than cars," said Winner, the company's chief executive and president.

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