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Bucking tradition Telemundo fine-tunes the Americanization of Spanish TV
Chicago Tribune (pre-1997 Fulltext) - Chicago, Ill.
Author: Kirby, Joseph
Date: Nov 1, 1990
Start Page: 19
Section: TEMPO
Abstract (Document Summary)

Telemundo, the nation's second-largest Spanish-language network, has seen the future of Spanish TV, and it is very American.

Telemundo's fall programs, seen on WSNS-Ch. 44, seeks to do away with the traditional ways of Spanish TV, in which the viewer is fed a steady diet of soap operas (novelas), variety shows, more soap operas (mas novelas), movies and even more soap operas (muchas mas novelas).

In addition to expanding program hours, the network's fall schedule, which officially began Oct. 8, serves up 16 new shows patterned after such American successes as "A Current Affair," "America's Funniest People," "The Arsenio Hall Show" and "Dynasty" to do battle with its top-rated Spanish rival, Univision, seen on WCIU-Ch. 26.

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