Top-selling chocolate chip cookie Chips Ahoy! is the latest goodie to be shrunk at RJR/Nabisco's National Biscuit Co. unit.
The result is Mini Chips Ahoy!, a 1-inch cookie designed to be eaten by the handful, following up on Teddy Grahams cookies (a $150 million business in its first year), the Ritz Bits line of mini Ritz crackers and Premium Bits, tiny saltines made for snacking, all from the stable of the cookie-cracker powerhouse.
Though it's no subject to get lathered about, the Cubs and the White Sox as well as five other major league baseball teams now have an official soap-Dial. Dial, a soap introduced in 1948 by the old Armour & Co., which at the time was a Chicago-based company, thus joins some 30 other products or services (including Nissan for cars and Pepsi-Cola for soft drinks) that are officially designated by the Cubs. As part of the arrangement, the first annual Dial Soap Clean-Up Award will be given to the top Cub RBI hitter. A 1.25-ounce bar of Dial, featuring the Cubs logo, also will be available at retail in the future, but Greyhound Dial Corp.'s Dial subsidiary in Phoenix won't say when; its sales force is just beginning to make calls on the trade (supermarket buyers). Dial also has become the official soap of the Oakland A's and San Francisco Giants, and at least one supermarket chain (Safeway) in California has taken on the mini-Dial soap bar with logos of those teams. Dial, which claims to be the top-selling deodorant soap, says it hopes to sign up other major league teams.