Not so long ago, camera manufacturers set out to woo the amateur photographer away from the 110-size, point-and-shoot camera. The Kodak Instamatic-type cameras and disc cameras were the target.
Now manufacturers want amateurs to move another step closer to the top- of-the-line, interchangeable-lens SLR (single lens reflex) camera-and to spend more money doing so. They have come out with a new camera, called a bridge camera.
At first touch, the Ricoh FF-7 feels like a simple point-and-shoot camera. And it is. It does all those things you'd expect of such a camera-just about auto-everything."A nice camera," I told a tech rep who was showing it to me, "probably very good for novices, people who just want to point and shoot and get good pictures without worrying about all those numbers and things."