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Firm finds niche marketing to youths
The Burlington Free Press - Burlington, Vt.
Author: Matt Ryan
Date: Sep 29, 2008
Start Page: D.4
Section: Business_Monday
Text Word Count: 760
Abstract (Document Summary)

For advice on what resonates with the youth of America, that is, consumers between 12 and 24 years old, especially those who like "action sports" -- skateboarding, snowboarding, surfing, wake boarding, freestyle skiing, motocross and BMX -- corporate suits consult Fuse Marketing in Burlington. The company's posh pad in Burlington has hardwood floors, brick walls, plush seating, desk lamps, Macs, a pack of large domestic dogs and an original painting by a graffiti artist.

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