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Guess who's losing the great phrase face-off
Boston Globe - Boston, Mass.
Subjects: Scripts; Health care policy; Politics
Author: Schley, Bill
Date: Oct 4, 2009
Start Page: A.9
Section: Opinion
Abstract (Document Summary)

[...] get over the view that micro-scripts are an evil tactic. [...] follow a few common-sense, micro-script rules like the Republicans do - which any good salesperson could also tell you.

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