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[THIRD Edition]
Boston Globe - Boston, Mass.
Subjects: United States; Computer industry
Author: Hiawatha Bray and Robert Weisman, Globe Staff
Date: Sep 17, 2005
Start Page: A.13
Section: Business
Abstract (Document Summary)

At its peak, Macworld was one of the largest technology trade shows on the East Coast and a major boost to the Boston tourist economy. The 1997 Macworld Boston also hosted one of the most famous speeches in [Steve Jobs]'s career. At the time, Apple faced a financial crisis, and many industry watchers expected it to go out of business, or be acquired by a larger rival. Instead, to the horror of Mac loyalists, Jobs said that Apple had accepted a $150 million investment from the company's most hated rival, Microsoft Corp. With a giant televised image of Microsoft cofounder Bill Gates looming in the background, Jobs said it was time for Apple partisans to put aside their irrational hostility to the world's largest software company. Not long afterward, Apple's fortunes began to improve. Today the company is solidly profitable, and its line of iPod music players has made it a leader in consumer electronics.

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