Globe Subscribers For free access to the archives, log in here.
Document
Start a New Search
Buy Complete Document: AbstractAbstract Full Text Full Text
FIRST A CAUSE, NOW A CRAZE
[THIRD Edition]
Boston Globe - Boston, Mass.
Subjects: Trends; Teenagers; Jewelry; Fashion
Author: Raman, Sheela
Date: Jun 18, 2005
Start Page: C.1
Section: Living
Abstract (Document Summary)

The yellow silicone Live Strong wristbands the Lance Armstrong Foundation started selling in May 2004 have evolved into a fad as noteworthy as the nose ring. The LiveStrong campaign has spawned wristbands in every color, for every cause imaginable. There are wristbands for mitochondrial disease, and there are wristbands supporting American troops in Iraq. There are wristbands for professional sports teams and wristbands for soccer moms. They are available over the Internet and at the local convenience store.

The more entrepreneurial imitators such as Clay Broadbent of Logan, Utah, hope that wristbands stay hip in the fashion world. He and his partners, Scott Huskinson and Aaron Bishop, started the website reminderband.com last November to sell custom-made silicone bands. The site sells 30,000 to 60,000 custom-made wristbands per day, Broadbent said, but he does not expect the numbers to stay that high.

[Samantha Clark] and her friends Jessica Carvalho and Lorin Desrochers said the trend has gone overboard. Desrochers picked up a black wristband at Claire's Accessories and wrinkled her nose in disgust. "I would never wear something like this," she said, pointing to the word "Stupid" printed on the band. Both Desrochers and Carvalho own other bands.

Buy Complete Document: AbstractAbstract Full Text Full Text

Most Viewed Articles  (Updated Daily)

Search | Saved Search | Login | Tips | FAQ | Pricing | Account | Help | About | Terms