Boston jeweler Shreve, Crump & Low is running ads in gay newspapers with the headline "This is love. It's not up for a vote." Several New England tuxedo stores posted their phone numbers in gay wedding directories. Spas are offering couples everything from a "champagne facial" to a "pina colada body wrap" on their wedding days.
The Rainbow Wedding Network, a gay wedding website, lists more than 220 Boston-area stores competing for its customers. One of them, Spa Visage of Norwell, listed its services on the site about two months ago in an attempt to persuade gay clients to consider the spa's wedding packages when they tie the knot.
With all the controversy surrounding gay marriage, even companies offering wedding packages insist the promotions are not at all political. Nine Zero hotel said it views its "Freedom to Marry Honeymoon Package" as a good fit for gay and straight couples.