Three generations of [Judy Mays] family women from Chelmsford, Mass., hung over the atrium balcony at the grand opening yesterday of the Pheasant Lane Mall on the Massachusetts-New Hampshire border.
Pheasant Lane positioned itself on the Massachusetts border to lure savings-minded shoppers like the Mays from the Bay State to New Hampshire, which has no sales tax. Retailers at the mall, which is anchored by J.C. Penney, Sears, Jordan Marsh and Lechmere, have made no secret of their hope of attracting customers thanks to the tax break. J.C. Penney went so far as to eliminate a four-foot cornerstone that would have been in Massachusetts, while the rest of the mall is in New Hampshire.
The New Hampshire clientele can be counted on for loyalty. When Diane Bernard, 17, accepted her summer job as a cook's helper with the Sheraton Tara Hotel in Nashua, she made sure she could take off July 23 because that was the grand opening for the Pheasant Lane Mall on the Massachusetts-New Hampshire border.