Michael Liberty, owner of Oxford Plains, announced on June 24 that "Irving will be the lead sponsor at Oxford Plains Speedway. The series will be renamed the Irving Oil Racing Series.
The announcement marks at least the fourth time that Canadian-owned Irving Oil has ventured into racetrack advertising in Maine. Michael Liberty has sought Irving Oil's advertising support for his track "for at least five or six years," said Gary Graham, an Irving Oil representative. "We did a promotion (with Oxford Plains) two summers ago, in which we worked together.
According to Liberty, "Irving will be doing a season-long promotion with us. We're starting with a special promotion: Any Irving Oil customer who buys 10 gallons or more (of gas) will receive a $2 discount for the Joie Chitwood Auto Thrill Show," set for Oxford Plains on Aug. 26.
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