With a population of roughly 1,200 year-round, Bay Head expands to around 7,500 in the summer, Berko said, adding businesses have a tough time in the off-season despite "the number of good places to eat" and other appealing businesses. Dorcas Beatty, 61, owner of Dorcas of Bay Head, said her family has been running the restaurant with an ice cream shop and soda fountain at Bridge and Lake avenues since her mother, Dorcas Cotsworth, started it in 1965.