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Apple's mission: Hollywood Computer ads take new turn
[FINAL Edition]
USA TODAY (pre-1997 Fulltext) - McLean, Va.
Author: Enrico, Dottie
Date: Apr 30, 1996
Start Page: 04.B
Section: MONEY
Abstract (Document Summary)

The computer giant will unveil a $15 million promotion this week linked to the Paramount movie Mission Impossible. It's part of the company's strategy to deploy a chunk of its annual $150 million worldwide advertising budget into nontraditional ads.

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