A few months ago, someone sent a curious link to a site called "memepool." It seemed part news, part irreverence, part journal and all cutting edge. Mostly, it was a source for fascinating links. Like many other journalists covering the Net, I bookmarked it and have been a regular visitor ever since. Memepool is like having a personal arsenal of weird and interesting links.

That's the point, says Joshua Schachter, the 25-year-old founder of the appropriately named site. A meme is "an idea, behavior, style, or usage that spreads from person to person within a culture," according to Merriam-Webster. It's the kind of stuff that fills the Web -- like the infamous "Good Times" virus hoax that has made the rounds so often, it's become a Net-wide joke, Schachter says.