Pokmon poised to stomp Elmo, Furby Kids choose to collect 'em all, and marketers are raking in billions
Pokemon, Japanese for "pocket monsters," is a game built on 151 cute characters with names like Pikachu, Charmander, Bulbasaur and Jigglypuff. Pokemon is everywhere -- video game, TV show, toys, trading cards and, starting today, Pokemon: The First Movie.
* Nintendo shattered previous Game Boy sales, with 1 million copies of Pokemon Yellow selling in its first two weeks on the market last month. The three Pokemon video games have helped boost Game Boy sales to 8 million this year from 3.5 million in 1998.
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